Alex Nelson

Cygnus

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I designed and built a new website for Cygnus that reflects the clarity of their practice while giving them a flexible platform for growth.

Role: Creative Director, Designer, Developer

Cygnus

Cygnus Design Group is a strategic multidisciplinary consultancy specializing in way-finding, signage standards, and branded environments. Their work spans complex settings, from hospitals and universities to developers, cities and cultural institutions, where clarity, consistency, and a strong sense of place matter.

I designed and built a new website that could represent both the breadth of their practice and the rigour behind it. The site needed to balance story and utility: showcasing project work and long-term thinking, while making it easy for visitors to understand Cygnus’ core capabilities across way-finding programmes, placemaking, environmental graphics, signage design, and interpretive systems.

Built with Next.js and Sanity, the platform is structured around a component-based publishing system that lets the Cygnus team assemble pages from modular content blocks. This gives them a flexible framework for evolving portfolios, insights, and service narratives over time, while keeping layouts consistent, performant, and easy to maintain as the studio continues to grow.

Cygnus
Cygnus
Cygnus
Cygnus
Cygnus
Cygnus
Cygnus
Cygnus
Cygnus
Cygnus

Studio: Post Projects
Year: 2026
Built with: Next.js, Sanity CMS