Smallworks is Vancouver’s leading builder of laneway homes and infill housing. I led the evolution of their brand and the redesign of their website, bringing greater clarity, warmth, and utility to their digital presence.
Role: Creative Director, Designer, Developer
The refreshed identity features refined typography, a redrawn wordmark, an expanded colour palette, and a suite of house-shaped masks used to build distinctive, dynamic layouts. I rebuilt the site from the ground up with Next.js and Sanity, on a modular component system that lets the marketing team publish content updates and campaign pages without developer support.
Optimized for conversion, the new site is now generating an average of 50 qualified leads per month—a 400% increase since launch.
Studio: Post Projects
Year: 2025
Built with: Next.js, Sanity CMS